Why we exist
Through years of working with SMEs, startups, and growing enterprises, we identified a consistent pattern: businesses struggle most with three core areas — money, structure, and market presence. Accessing capital without financial clarity leads to poor funding outcomes. Strong financials without visibility limit growth. Marketing without strategy drains budgets without returns. PJ Capital Advisory exists to solve this problem holistically. We combine capital markets expertise, financial management, and growth-focused digital services to support businesses at every critical stage of their journey.
Meet Our Exceptional Team
Pierre Jacobs is a Chartered Accountant with nearly 30 years of experience in financial services across Africa, the United Kingdom, Europe, the United States, the Middle East, India, and Australia. His career has been shaped by extensive capital markets, advisory, and assurance work, with a strong focus on supporting SMEs and growth-oriented businesses.
As Founder and Chief Executive Officer of PJ Capital Advisory, Pierre works closely with business owners and management teams across East and Southern Africa, advising on capital raising, mergers and acquisitions, turnaround strategies, and business growth. He brings a practical, hands-on perspective to his work, supported by his involvement as a shareholder in several portfolio companies.
Pierre has deep sector expertise in manufacturing, renewable energy, waste management and sanitation, and agriculture, including coffee, tea, insect farming, and fertiliser. His recent client work includes engagements with businesses such as Dump Truckers Gauteng, Safer Power Ltd, Pink Mango, Daisy Toilets, Greenstem Products, and Ace Models International. In addition, he has led major investment assignments for institutional clients, including the Rwanda Sovereign Wealth Fund and a European investment fund assessing opportunities in East Africa.
Prior to founding PJ Capital Advisory, Pierre spent 14 years at KPMG as a partner in financial services and co-head of the Financial Engineering Group, including more than seven years based in London. He later joined BDO, where he established and scaled the firm’s financial services practice from 14 professionals to over 250 within three years.
Pierre has advised and audited leading financial institutions globally and across Africa, and maintains strong relationships with banks and development finance institutions throughout the region. He is also committed to developing future financial talent and has lectured at several South African universities.
Nico van Beeck is a detail-oriented financial professional with strong analytical capability and a solid foundation in financial accounting, budgeting, cash flow management, and cost control. His academic training and professional experience have equipped him with practical expertise in financial management, statutory compliance, and strategic financial planning across a wide range of industries.
Nico began his career at SNG Grant Thornton, where he gained broad exposure to accounting, audit, tax, independent reviews, and financial control environments. This experience developed his technical proficiency and provided a strong understanding of financial reporting standards, regulatory frameworks, and the internal controls required to support well-governed organisations.
Since joining PJ Capital Advisory, Nico has played an important role in strengthening and optimising clients’ financial operations. His work includes designing and implementing financial processes, controls, and reporting frameworks that improve decision-making and operational stability. He brings strong financial modelling capability, producing detailed models that support pricing decisions, scenario analysis, cash flow forecasting, and broader business strategy.
Nico is actively involved in capital markets and strategic advisory assignments, supporting clients with funding applications, capital structuring, and preparation for both debt and equity due diligence. His contributions include preparing financial documentation for investor engagements, supporting grant funding processes, and assisting with transaction and negotiation support. He has also been closely involved in cross-border expansion work, including the establishment of new subsidiaries and the coordination of statutory and operational requirements.
His experience spans multiple jurisdictions, including South Africa, Kenya, Rwanda, and Eswatini, giving him valuable exposure to diverse regulatory and operational environments. Nico has worked across sectors such as financial services, manufacturing, retail, logistics, mining, construction, agriculture, and waste management.
Nico holds a SAIPA designation and is known for his disciplined approach, technical rigour, and commitment to excellence, accountability, and a positive organisational culture.
Dolores Nasis is the operational backbone of PJ Capital Advisory, ensuring that projects, deliverables, and internal systems run with precision, consistency, and professionalism. With more than 30 years of experience in business administration within professional services environments, she brings structure, reliability, and discipline to every aspect of the firm’s operations and client-facing work.
At PJCA, Dolores plays a central role in coordinating complex, multi-stakeholder assignments, supporting project teams, and producing high-quality documentation and communications. She is deeply involved in managing workflows, timelines, and quality control, ensuring that all outputs meet the firm’s professional and brand standards.
Dolores was a key contributor to the investment review of an East African Sovereign Wealth Fund’s portfolio, where she supported project management and the preparation of documentation across multiple investee companies. Her work included content design, document development, market research reporting, and the production of comprehensive information memorandums, ensuring consistency and timely delivery across all workstreams.
In her ongoing role, Dolores supports clients across South Africa, Rwanda, and Kenya, contributing to monthly management reporting and the development of capital markets marketing materials across sectors such as waste management, renewable energy, fintech, packaging, and manufacturing. She also manages PJCA’s website content, design updates, and corporate social media platforms, ensuring a cohesive and professional external presence.
In addition to her role at PJCA, Dolores is the CEO of two small businesses in Gauteng, giving her first-hand insight into the operational and administrative challenges faced by SMEs. This practical experience informs her work and enhances her ability to support both the firm and its clients effectively.
Before joining PJCA, Dolores spent over three decades in professional services, including a long tenure at KPMG where she was involved in firm-wide marketing and brand initiatives and served on the Marketing Steering Committee. Her background reflects a strong ability to manage complex logistics, stakeholder engagement, and brand consistency across large organisations.
Jade’s journey into design began at Benoni High School, where she gravitated toward creative and technical subjects like Engineering Graphics, Design Theory, and Computer Applications. After matriculating in 2019, she sharpened her skills with a short course in Graphic Design through the University of Cape Town, gaining a solid foundation in Adobe Illustrator and design principles.
Her career started with freelance projects, where she built early experience creating designs for clients while studying. From there, Jade moved into agency and corporate roles that steadily expanded her expertise. At JOC Creations, she learned the ropes of print and apparel design. At Back2Back Solutions, she broadened her scope into web design, animation, and digital marketing. She then took on leadership responsibilities at FYI Africa, guiding campaigns and managing client relationships.
By 2022, Jade joined Creative Touch Media, where she specialized in high-end business communications design for McKinsey & Company, mastering the art of professional presentations and visual storytelling. Alongside this, she continued freelancing, offering design, web development, and marketing services independently.
Today, Jade is the Senior Graphic Designer & Marketing Specialist at PJ Capital Advisory, where she manages branding, design, and digital marketing for the firm and its clients. Her work spans everything from logos and websites to full-scale marketing campaigns that drive brand awareness and lead conversion.
Beyond her career path, Jade’s skillset is both creative and strategic. She blends artistry with business acumen—developing brand identities, crafting digital campaigns, and analyzing performance metrics. She’s fluent in Adobe Creative Suite, WordPress, Google Ads, Meta Ads Manager, and marketing automation tools, while also excelling in communication, project management, and mentoring.
At her core, Jade is a storyteller through visuals—combining creativity, adaptability, and strategic thinking to help brands connect with their audiences in meaningful ways.
Let’s Build a Stronger, Smarter Business
Speak to our team about capital advisory, financial management, or growth-focused digital support tailored to your business goals.